Link Exchange has long been an effective technique for website owners and optimizers to develop their ranking with search engines.

Link Exchange is the where two websites, by mutual consent, exchange a link with each other.

A Simple Lesson. The link is a hyperlink that is normally generated in the HTML code of the page. It is the <A> tag and has a number of values. href if the page address or URL. For example:

<A HREF="http://www.freelinkers.com">Free Link Exchange</A>

This link would appear as Free Link Exchange. All you see is the text between the open and close tags. The </A> is the close tag as every part of HTML must end with a closing tag. The / character signifies that it is a closing tag. The text that appears in the link is called the anchor text.

Together, the anchor text and the HREF link are used by search engines to explore new pages in their quest to find useful and interesting pages for their catalogs.

So how does link exchange generate more traffic? By exchanging links with another website, you give your website more exposure. A website with no other linking to it will find it very difficult to receive traffic. After all where would the traffic come from? The only alternative is paid for advertising and that gets expensive over a long period of time. The return on investment is a key consideration. Free link exchange is one of the most effective and worthwhile activities for a webmaster. Well chosen linking to quality websites that are themselves ranked highly by google can only help towards your goal of more traffic and a successful business/information site.

There has been much discussion about the effectiveness of link exchange to help search engine ranking. There is much evidence to suggest that well chosen quality websites that are similar to your in content is the best single link exchange method you can use. This is why freelinkers offers the PartnerX program. This provides you with a way to control your outward links to only those websites from our directory that match your content. In time we will introduce control of inward links so that you have the option to approve links to your too.